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Paid Ads & PPC
Ad spend that turns into pipeline, not vanity metrics
Google and Meta campaigns built on real audience research, tight targeting, and disciplined testing — so your budget goes toward people who actually convert, not impressions that look good on a screenshot.
What's included
Google Ads setup & management
Search, display, and shopping campaigns built and optimized for your goals and budget.
Meta (Facebook & Instagram) Ads
Full-funnel campaigns from cold audience awareness through retargeting and conversion.
Audience research & targeting
Deep audience research so your ads reach people who are actually likely to buy.
A/B creative testing
Multiple ad variations tested against each other so spend shifts toward what actually works.
Conversion tracking setup
Pixel and conversion tracking installed correctly so every dollar spent is measurable.
Monthly optimization reports
Clear, plain-English reporting on cost per lead, ROAS, and what's changing next month.
How it works
Goals & account audit
I review any existing ad accounts and align on what "success" looks like — leads, sales, or sign-ups.
Audience & keyword research
I identify who to target and what they're searching for before a single dollar is spent.
Campaign build & launch
Campaigns, ad sets, creative, and tracking are built and launched with a clear testing plan.
Optimize & report
Ongoing testing and budget shifts toward what converts, with a monthly report on results.
Why work with me on paid ads
No wasted spend
Tight targeting and constant testing keep budget pointed at what converts.
Transparent reporting
You always know your cost per lead and return on ad spend — no vanity metrics.
One point of contact
You work directly with me — no account managers, no hand-offs.
Request your paid ads proposal
Tell me about your goals and budget, and I'll follow up with a plan built for your business.
Thanks — I've got your request.
I'll personally follow up within two business days to talk through next steps.